Former RED BULL Executive Leads Splash Beverage Group to a Senior Stock Exchange

It’s rare to find an investment opportunity with early-entry timing, but we believe we have done just that with Splash Beverage Group

Until now, Splash Beverage Group Inc. (OTC: SBEV) has been going about their business, unknown to most investors. As of late, they have gained approval to uplist to the NYSE and it’s doubtful to remain under the radar much longer.

Large institutional investors, fund managers, mutual funds and brokerage firms like Robinhood and Webull will now be able to trade the stock. Trading on the NYSE will provide the company more visibility to a much broader pool of investors which will in turn provide more liquidity.

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The Top 6 Reasons To Invest

Why Splash Beverage Group Inc. (OTC: SBEV) Deserves to Be In Your 2021 Portfolio

1.    Experienced Management Team

Splash Beverage Group Inc. (OTC: SBEV) has an exceptional management team with a proven track record in taking beverage companies from start-up to multi-millions and billions in sales.

2.    Acquisition Track Record

A growing list of success stories in the Beverage Industry:

    • $475M Acquisition of Deep Eddy Vodka(by Heaven Hill Distillers)

      • $1.7 BILLION Acquisition of Bai (by Dr. Pepper / Snapple)

      • $1 BILLION Acquisition of Casamigos Tequila (by Diageo)

      • $4.2 BILLION Acquisition of Vitamin Water (by Coca Cola)

      • …is Splash Beverage Group Inc. (OTC: SBEV) the next major buyout target?

3.    Global Demand is Growing

Global beverage industry valued at $1.5 trillion in 2018 and is projected to reach $1.9 trillion by 2024 (2)

4.    Rare Beverage Industry Valuation Multiples

Beverage Industry valuation multiples for acquisitions and spin-off transactions typically range from 5x – 7x of GROSS REVENUE and NOT based off EBITDA giving Splash Beverage Group Inc. (OTC: SBEV) excellent opportunity to benefit.

5.    Proprietary Distribution System

Exclusive e-commerce platform allows to sale Direct to consumer online via storefronts such as and producing higher margins. Splash Beverage Group Inc. (OTC: SBEV) is also uniquely leveraged to offer multiple brands and products to existing and future distributors as a true plug-and-sale business model.

6.    Growing Momentum and Extremely Limited Share Supply

Very tightly held capital structure at only ~80M shares outstanding with company insiders holding significant long-term positions, there is little left in the public market.‍ This is no doubt contributing to the growing momentum in Splash Beverage Group Inc. (OTC: SBEV) over the past several months.

Life is much too short to drink bad wine, bland tequila, or energy drinks that fall flat. As this company elevates to a senior stock exchange, the SBEV management team plans to execute its business plan by acquiring the best of the best in the beverage industry that will complement its existing brand portfolio.

Worldwide, people are reaching for wine, tequila, and energy drinks to quench thirst, boost health, and celebrate. In 2020, we drank 3% more beverage than in any previous year, according to Information Resources Inc. (IRI), a leading data analytics and market research company. (1)

Splash Beverage Group Inc. (OTC: SBEV) specializes in manufacturing, distributing, sales and marketing of various beverages that has earned its reputation for backing only high-quality alcoholic and non-alcoholic beverages.

The company only works with quality innovative brands that have potential for great market growth which pre-existing brand awareness. Splash Beverage Group Inc. (OTC: SBEV) has demonstrated to represent a diverse group of beverages.

Company Spotlight
Symbol:   SBEV

Company:   Splash Beverage Group


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A Proven Leader Navigating the Competitive Market

Who is SBEV?

If you have doubts about Splash Beverage’s prospects as a newcomer in such a large market, then consider the 28 year beverage industry experience of the CEO, Robert Nistico.

Recently, Robert Nistico led the Marley Beverage Company from startup to over $47m in revenue in just three years. Prior to that, he was the Sr. VP and General Manager for the highly successful Red Bull North America.

During his 11 years at Red Bull, he was credited with leading the previously unknown start-up with ZERO revenue to over $1.6 Billion in annual sales.

He’s held positions with Diageo, The Julius Schweppes Company (now Republic National Distributing) and The Gallo Winery.

That is precisely the kind of management that you want guiding the development of a new, upcoming beverage company.

Invest in companies you believe in.

“It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.”
— Warren Buffett

Learn more about Splash Beverage Group in this interview with Robert Nistico, the Chairman & CEO of the company on Big Biz Show (via

The unique variety of products heading the Splash Beverage portfolio of brands across several headline categories include:

TapouT Sports Drinks

TapouT, an international performance sports drink that’s previously been associated with UFC and mixed martial arts (MMA). TapouT now is the training partner of the WWE. The premium brand is known for its line of sports drinks containing a proprietary blend of essential vitamins, minerals, and electrolytes. (4) 

TapouT provides precisely what fitness buffs demand. The brand promises to deliver a 3-in-1 advanced performance formula for hydration and cellular recovery benefits. As people seek out the health-boosting benefits that come from premium, natural ingredients, TapouT stands to benefit.

Energy drinks and mixes have been steadily building strength. For the year ending May 17, sales of energy drinks at convenience stores had risen nearly 10% over the previous year. (5)

In a recent article in Beverage Industry, Madelyn Franz, research analyst for Chicago-based Mintel said: “Sports drinks are running a marathon, not a sprint. Sales have been growing, but pretty gradually, and that’s probably going to continue to be the case over the next few years.” (6)

One factor helping those sales is the brand’s strong tie to extraordinarily popular sports. For example, WWE, or World Wrestling Entertainment, is the force behind household names such as Hulk Hogan, “Stone Cold” Steve Austin® and “Macho Man” Randy Savage. WWE is about much more than WrestleMania – although that alone attracted a record-breaking audience of 1.95 million people on the WWE Network alone in 2017. (7)

The company also is a recognized leader in global entertainment, reaching more than 900 million homes worldwide in 28 languages. (8)

SALT Tequila

Another of Splash Beverage’s other high-profile, in-demand holdings is SALT Tequila, a naturally flavored 100% blanco agave tequila. Salt Tequila is valued for its clean, sweet taste. It offers tequilas naturally infused with Berry, Citrus, and Salted Chocolate flavor to increase its appeal and broaden its market.

During the pandemic, tequila did well. As people mixed up at-home cocktails, many experimented with the flavors of tequila, leading to sales rising as much as 50%, according to a Dec. 31, 2020 article in Forbes. (9)

Copa Di Vino

Wine sales are poised to follow a similar rosè-colored growth trend. Growth stalled during the pandemic, according to a December 2020 article in Wine Spectator. However, the same article points out that prior to the pandemic, demand for wine was expected to shrink. Experts believed millennials and younger drinks were still exploring a wide range of beverages. Instead, we poured about 1% more wine during the pandemic than the year before, which could signal a bright future. (10)

Once again, Splash holds a key product to appeal to both new and established oenophiles — Copa Di Vino. Copa Di Vino is the leading producer of premium wine available in a ready-to-drink wine glass.

Wine lovers (also known as oenophiles) can sip a glass of wine anywhere without worrying about bringing a corkscrew or glass. Such ready-to-drink options are really growing in popularity. Pre-mixed, ready-to-drink cocktails grew 90.4% year over year. Before COVID-19 hit, the year-over-year growth was only 21.5% (11)

Copa Di Vino holds a special place in the market as a result of founder James Martin appearing on the investment reality TV show Shark Tank in 2011.

Martin pitched his business to sharks Mark Cuban, Robert Herjavec, Barbara Corcoran, Lori Greiner, Kevin O’Leary and Daymond John. He didn’t get the funding he wanted, but sales skyrocketed as a result of the publicity. Today, it’s distributed within the Anheuser-Busch Network and is available in 13,000 retail locations. (12)

Pulpoloco Sangria

The story is the same for sangria, which was rising before the pandemic was reality. In the summer of 2019, reported sangria sales had exploded 15% from a year earlier. (10) Splash offers Pulpoloco Sangria, imported from Spain.

Pulpoloco not only delivers on its promise of delivering a fruity and refreshing beverage, it also is packed in an eco-friendly container. In addition, the container preserves the flavor and extends the shelf life of the sangria. (13)

Why Investors Love the Beverage Industry

Beverages provide an industry that’s both timeless and recession-proof. For coffee, tea, soda, or beer and alcohol, and more recently water and energy drinks, people rely on these commodities, and that has helped create some of the world’s most valuable and iconic brands.

As seen over the last year, these are products that people keep buying regardless of the state of the broader economy. Even better, the industry tends to offer high profit margins and it has created its share of unknown to Rockstar stories.

For instance, Monster Beverage was once a tiny beverage company called Hansen Natural that struck gold in the 1990s when it acquired the Monster brand. It has since been one of the best-performing stocks on the market since its 1992 IPO and has been up more than 200,000% since then.

Is TapouT a potential Monster? Energy drinks continue to soar, and TapouT is a solid foundation to grow a leading competitor.

Back in 2019, the health and diet beverage industies were crowded. Celsius, though, quickly differentiated itself by promoting itself as healthy rather than something to help with weight loss.

On its website and in its ads, Celsius reminds consumer that it’s made with ginger, guarana, and green tea. It loudly proclaims that it contains no sugar, no aspartame, no high fructose corn syrup, and no artificial preservatives, colors, or flavors. It is gluten free, kosher, and non-GMO.

The company’s website sums it up this way: “We’re made with nothing but the best, so you can do your best and take on any challenge that comes your way.” (14)

The move worked. In April 2019, SmartBrief (which is the leading digital media publisher of targeted business news) announced that Celsius had grown by 40% in one year due to the new campaigns focused on energy and fitness instead of weight loss. (15)

Hard liquor, meanwhile, has been taking market share from wine and beer over the past decade, while whiskey and tequila among the big winners in the category. The one anomaly in the wine category is new, and innovative packaging and marketing concepts. Here, Splash Beverage Group has a huge leg up with its single serve concept in Copa Di Vino.

Likewise, the company has a unique and popular pairing with its Salt Tequila brand and the Pulpoloco Sangria lines. These are both trending concepts that are gaining ground with a continually younger audience.

Beverage stocks typically offer the benefits of a recession-proof investment that often add a serious reward. Beverage companies also tend to enjoy high profit margins.

And as anomalies like Monster and Celsius brands have shown, there is plenty of room for a small, lesser-known brand to vault itself to the leading edge of an enormous industry.

The Beverage Sector is Red Hot

Celsius Holdings, Inc. (CELH)

National Beverage Corp. (FIZZ)


Company Spotlight
Symbol:   SBEV

Company:  Splash Beverage Group


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Learn More About SBEV As News Comes Out at Your Preferred Brokerage Firm

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